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Nicole
Krzmarcik
Video + Motion Graphics Specialist
![UMASS_GLOBAL-Long-Full-Color.png](https://static.wixstatic.com/media/5a5b04_81c1b22e804445af9761444342d4b058~mv2.png/v1/fill/w_600,h_166,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/UMASS_GLOBAL-Long-Full-Color.png)
UMass Global Rebrand
To celebrate the transition of the brand from Brandman University to UMass Global a suite of ads were created to showcase the new look and name of the university. Posts included videos featuring the logo transition as well as a giveaway.
UMass Global Social Ads
A set of prospecting and remarking ads to highlight the support and school/life balance provided by UMass Global in their online courses. These ads were refreshed and recut to be deployed on social channels.
Giphy Work
![](https://static.wixstatic.com/media/5a5b04_b071bc5fbe53479e95599f8f77b12459f000.png/v1/fill/w_112,h_81,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_b071bc5fbe53479e95599f8f77b12459f000.png)
![](https://static.wixstatic.com/media/5a5b04_b0d967e5c206423ebb13414d861001e5f000.png/v1/fill/w_60,h_66,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_b0d967e5c206423ebb13414d861001e5f000.png)
![](https://static.wixstatic.com/media/5a5b04_d14a3ff961cc42308c54f59ddadc0eebf000.png/v1/fill/w_68,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_d14a3ff961cc42308c54f59ddadc0eebf000.png)
![](https://static.wixstatic.com/media/5a5b04_04d9f9b6bb34496fa03b478e0b8f5829f000.png/v1/fill/w_96,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_04d9f9b6bb34496fa03b478e0b8f5829f000.png)
![](https://static.wixstatic.com/media/5a5b04_6bcf2ae563fe463795ff7bcdc1a2080cf000.png/v1/fill/w_109,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_6bcf2ae563fe463795ff7bcdc1a2080cf000.png)
![](https://static.wixstatic.com/media/5a5b04_9383cb71dc5b4548be78927ab7065ecdf000.png/v1/fill/w_72,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_9383cb71dc5b4548be78927ab7065ecdf000.png)
To further support the new brand launch a set of UMass Global branded gifs were created to be used on Instagram stories.
![](https://static.wixstatic.com/media/5a5b04_f5a1065e907b4ca19f0d2915bb6cf418f000.png/v1/fill/w_60,h_69,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_f5a1065e907b4ca19f0d2915bb6cf418f000.png)
![](https://static.wixstatic.com/media/5a5b04_75aed7017d46458f8ec338b0ed4a348ef000.png/v1/fill/w_103,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5a5b04_75aed7017d46458f8ec338b0ed4a348ef000.png)
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